How To Text Message Marketing For Small Business Can Boost Your Growth

From the reputation of being inaccessible to owners of small businesses, SMS marketing services are slowly breaking away. The availability of text message marketing for small businesses has made it a useful channel not only for the SMEs with a limited budget but also for the commerce behemoths to reach out to their customers.

Text marketing can quickly be your most cost-effective platform to boost sales and conversions if you are using them in the correct way.

Why Use SMS for Small Business Marketing?

SMS enjoys open rates of over 90% is something that you should know. It is practically the perfect choice with something that does not get on any other platform as it is exceptionally higher than the email’s 6-20%.

It is mainly due to a few specific factors, the success of texting as a marketing medium. Text marketing messages reach out to their customers immediately even when they are mobile and not connected to the Internet and are not using their smartphones for one.

SMS inbox on a typical phone is not equipped with a spam filter additionally. Perhaps, the highly important benefit of text marketing is in its form. Since they are a single brief message, the customers can react to it immediately as they are consumed pretty quickly.

How to Make the Most of Text Marketing

SMS marketing should be improving the engagement and ultimately boosting your sales any way you approach it. There are a few things that you can do to make the most out of this medium here.

  • Know the Best Time to Reach Your Subscribers

You can schedule your message on a timely basis, say suppose, 10 AM and 2 PM as these are the times the average 9-5 worker is better able to attend to the text marketing messages here. You should also be making sure that you are not texting them in the middle of the night, at the very least here.

  • Reach Out According to the Customer Journey

According to where the recipient is on the customer journey is how you need to time your business texts. Make the messages relevant to their exact position in the process of sales, as they are well-timed and relevant enough in terms of boosting sales.

  • Consider Your Business Cycle

To drive immediate sales, text marketing is perfect. You can think of ways in which it can work in harmony with your business cycle. You can derive the benefit of text message marketing for small business offering stimulation of sales during the lulls. Often customers can be re-engaged that has been inactive for a while by texting about an exclusive and temporary sale event.

  • Incorporate an Omnichannel Campaign

Text marketing for small businesses is undeniably a powerful concept of its own as it works the best when it becomes a part of the overarching campaign utilizing various channels that include social media as well as email. It will surely contribute to improved revenues as well as better relationships with your customers as you give text messaging its own role.

  • Set Up Scheduled Texts and Automated Workflows

Scheduled texts would work the best in terms of encouraging repeated buyers for the eCommerce business.

Texting through the automated workflows can help in terms of reaching the specially targeted customers with the relevant messages at precisely the right time without any extra bit of effort from you at the same time. This would make them more likely to be purchased or even in terms of performing the desired actions.

SMS marketing for small business owners might seem unattainable, but not when you have access to the right tools. Through specialized software combined with the right marketing service, you can gain the benefits of this medium and even incorporate it into a more extensive, omnichannel campaign.

With text message marketing for small business, you can now enjoy higher revenues as well as better engagement. You will also be able to achieve all that in the most cost-effective and measurable way.

How Effective Is Text Message Marketing Software to Businesses

To build genuine relationships with the people who are interacting with them, brands can use SMS marketing. You can now optimize the channel targeting your highly engaged segments once you understand the kinds of text message marketing software are available for brand communication.

What is SMS marketing?

SMS stands for short message service. SMS refers to the way a brand is communicating with customers with the help of text messages about the campaigns, promotions, updates, news, and more in marketing.

SMS is an owned channel like email marketing. It would mean that you have complete control over who is receiving the SMS marketing message, the kind of content you are sharing, and when you decide on sending it. You have ownership over the experience you are creating for your customers across this marketing channel from start to finish with text marketing.

You can also send the customers MMS or multimedia message service messages besides the SMS messages. These would allow you terms of sending the pictures and even the GIFs over the text.

Types of SMS messaging for businesses

There are two kinds of communications that you might send to your audience, including promotional as well as transactional text messages while you are implementing SMS messaging as part of your marketing strategy.

  • Promotional text messages

The texts that you would be sent to your audience for increasing the sales or promoting a product, or even building brand awareness, promotional SMS messages are used.

These are the messages that allow your customers to know the launch of your new product offering a special sale as well as promotion sharing the announcements of companies along with promoting branded events.

  • Transactional text messages

The texts containing the information of the needs of your customers, like the order confirmation details, along with the shipping information, are the transactional SMS messages. Texting your customers the delivery updates is considered the best way to keep them informed, along with building the loyalty of customers if they are making a purchase.

When should e-commerce businesses use SMS marketing?

SMS marketing is an opportunity for you to help deepen your relationships with your customers, as there are a few things that have to be kept in mind as you get started with this technique.

You need to think critically and also strategically about the kind of messages you are sending to your SMS subscribers and how often you are sending them, as it is a way more intimidating channel. These text messages are considered a great way terms of building the loyalty of your brand and also help you lose your customers rapidly if you are abusing this channel here.

The better you will understand the way to navigate texting of your customers with the more familiarity you are becoming with SMS and data collection.

Text message marketing software will be important for the brands that wish to stand out, deepening the engagement and creating exceptional customer experiences as consumers are looking to the brands for serving them more on personalized communications. It will be vital to select the right SMS platform for this job.

Why Is Customer Retention Important & What Role It Plays?

In terms of maintaining a successful brand, healthy relationships, mainly with your current customers, are the essential element. A robust customer retention rate can lead to improved customer advocacy and loyalty, aiding with higher revenue for your business. Today, we will show you why customer retention is important for business!

There are several brands that are not taking full advantage of thorough and effective customer retention management through these significant benefits. They can even focus a lot more on customer acquisition to the detriment of their core customer base. We will be exploring the complete value of a customer retention program and the way it becomes vital to the new initiatives of the customer.

Balancing Customer Acquisition and Customer Retention

According to recent studies, it has been seen that there is a vast majority of brands are continuing to place a great deal of emphasis on attracting new leads than on engaging with and retaining the current customers. About 72 percent of the small businesses are now intended on using the major part of their marketing strategies and budget for the acquisition of new customers.

It mainly ignored one of your brand’s more powerful assets being your satisfied customers, considering the issues with this approach. The aim is for the acquisition to be less cost-effective for your business at the same time. It can even be costing you seven times more to secure a sale from a new customer that is not keeping up with the existing ones who are engaged.

The potential customers being at the top of your sales funnel and just at the beginning of their buyer’s journey is part of the reason for these discrepancies. These are the visitors who are still exploring and discovering their options, and there is also a greater distance in terms of the final purchase at this early stage. It would mean that there is a much higher barrier to entry for these people compared to your current customers.

The following are the main reasons that customer retention management is quite vital for your business:

Repeat Customers Mean More Purchases

New leads would need several visits and interactions with your brand for making a purchase. But the continuous visits from the existing customers will be generating more revenue. About 40% of the revenue from the eCommerce store is being contributed to just 8% of the customer, and the same goes true with the physical stores.

Repeat Customers Sell Your Brand

Loyal customers can be more compelling in terms of forcing than even the best marketing campaigns when it comes to attracting new customers. You should be the satisfied buyer who can become an enthusiastic advocate for your brand and your product as they are sharing their experience with their family and friends online and in person.

Repeat Customers Provide Market Insights

On the audience group that you are targeting, your best customers can also be the best source of information since they are confirmed purchasers of your product and services. You get a better understanding of why and how the leads become customers allowing you to refine your marketing and targeting efforts through the shopping and purchase patterns.

The existing customers can also offer their insights that might be a mission from your current lineup all at the same time. Your profit can significantly increase by up to 40% making it easier to repeat your customers than the new ones. You can make the most of these opportunities by improving your product recommendations and collecting regular feedback from loyal customers.