To build genuine relationships with the people who are interacting with them, brands can use SMS marketing. You can now optimize the channel targeting your highly engaged segments once you understand the kinds of text message marketing software are available for brand communication.
What is SMS marketing?
SMS stands for short message service. SMS refers to the way a brand is communicating with customers with the help of text messages about the campaigns, promotions, updates, news, and more in marketing.
SMS is an owned channel like email marketing. It would mean that you have complete control over who is receiving the SMS marketing message, the kind of content you are sharing, and when you decide on sending it. You have ownership over the experience you are creating for your customers across this marketing channel from start to finish with text marketing.
You can also send the customers MMS or multimedia message service messages besides the SMS messages. These would allow you terms of sending the pictures and even the GIFs over the text.
Types of SMS messaging for businesses
There are two kinds of communications that you might send to your audience, including promotional as well as transactional text messages while you are implementing SMS messaging as part of your marketing strategy.
- Promotional text messages
The texts that you would be sent to your audience for increasing the sales or promoting a product, or even building brand awareness, promotional SMS messages are used.
These are the messages that allow your customers to know the launch of your new product offering a special sale as well as promotion sharing the announcements of companies along with promoting branded events.
- Transactional text messages
The texts containing the information of the needs of your customers, like the order confirmation details, along with the shipping information, are the transactional SMS messages. Texting your customers the delivery updates is considered the best way to keep them informed, along with building the loyalty of customers if they are making a purchase.
When should e-commerce businesses use SMS marketing?
SMS marketing is an opportunity for you to help deepen your relationships with your customers, as there are a few things that have to be kept in mind as you get started with this technique.
You need to think critically and also strategically about the kind of messages you are sending to your SMS subscribers and how often you are sending them, as it is a way more intimidating channel. These text messages are considered a great way terms of building the loyalty of your brand and also help you lose your customers rapidly if you are abusing this channel here.
The better you will understand the way to navigate texting of your customers with the more familiarity you are becoming with SMS and data collection.
Text message marketing software will be important for the brands that wish to stand out, deepening the engagement and creating exceptional customer experiences as consumers are looking to the brands for serving them more on personalized communications. It will be vital to select the right SMS platform for this job.