You may have heard that implementing a CRM solution has a high ROI (Return On Investment). CRM software is a worthwhile for any business, large or small, and the advantages are numerous. Here are the top ten things CRM can do for your business:
1. Streamline Manual Processes: The best CRM software ensures that leads are not lost on tiny slips of paper, stored in separate excel spreadsheets or sitting standalone in an email client. All leads are inputted into the sales software immediately to automate the acceleration of the sales cycle process.
2. Easy Data Sharing: A CRM solution allows everyone to access the same platform and have the same up-to-date information about customers. This eliminates duplicate information and allows users to share the same customer data. The same sales and marketing data can be accessed by the executive team and their staff members.
3. Facilitate Departmental Systems Integration: CRM Systems offer integration, so that departments like operations, accounting, and customer service have access to the same information as users in sales and marketing. An experienced CRM consultant will help you create a fully integrated CRM system. Some CRM solutions include a customer service module built in that connects directly to sales and marketing, and allows for automatic integration.