Explainer Video Production Process: Step-By-Step Description

Explainer video production involves multiple steps and more people than one. A typical explainer video production team consists of a Storyboard Artist, Scriptwriter, Illustrator, Voiceover Artist, Sound-Effects artist, Voiceover Artist, and Voiceover Artist. Each one of these six roles contributes uniquely to video production. This is a step-by-step guide to the Video Production Process. You can find the amazing professional animated explainer video production company for your business.

Step 1: Understanding Client Brief

The explainer video production process begins with the client's brief, which is a questionnaire that the client fills out. This allows for understanding the client's business and their video requirements. This is usually done by the scriptwriter. If there are any questions or doubts, the scriptwriter can have a conversation with the client.

Step 2: Research and Brainstorming

Once all relevant information has been collected from the client, secondary research is done if necessary to better understand the business. The brief is given to the storyboard artist as well as to the animator. Once they have both understood the brief, the animator and storyboard artist sit down with the scriptwriter to create the video storyline, determine characterizations, and decide how the elements will be animated. The video script is completed once everything has been decided.

Step 3: Scripting & Voiceover

The client is then able to approve the explainer video script based on the discussion. A 60-second explainer video script typically contains 150-160 words. This script is the "armature" around which the video is constructed. After approval, the script can be recorded as a voiceover. This is then used as background narration in an explainer video.