Are you planning to do digital marketing by yourself but are confused for what is the right strategy? If so, then you have landed on the right page. Read this and get to know the main differences between paid and organic marketing.
Let’s first understand a little about both. Paid marketing is where you run ad campaigns on Facebook, Google, and many others to get traffic to your website. And Organic marketing is where you rank on the first page of Google and get organic traffic via the SERPs (Search Engine Ranking Pages).
Paid Marketing will always give you quick results, but you have to edit and experiment a lot when it comes to finding the perfect ad copy that works for you. You can actually outsource this to some experts we prefer, WebPropelza.com they have an amazing team who will assist you and maintain transparency throughout the process.
Also, if you hire someone in the industry to do it for you, it will be a short-term project and can get you the push that is needed; however the traffic will only stay till the ads do, once you decide to stop investing in the ad campaigns, your traffic will eventually decrease.
Whereas, Organic marketing is something that takes a lot of time, research, patience, and experience. If you are doing it yourself there are a lot of things to take care of onsite and offsite. The results are slow but are organic and they stay for a very long time and will continue generating traffic for you. You can understand the details by talking to experts at WebPropelza, you can also check their website here – webpropelza.com/seo-for-end-customers/
We suggest doing a little bit of both for the great success of your project. I hope we helped you learn the comparison between organic and paid marketing and you can choose wisely to move forward.